Pracharprasar is registered under societies act as a NGO in 2011. It all began with other NGO’s seeking our help in communication design as they could not afford advertising agencies. Communication needs of social and developmental clients were different than advertising communication. Sensitivities like Gender, Community, Region and Culture were of great importance. Understanding of rural and semi urban cluster along with behavior change needs were of prime importance. Innovations and inclusion of digital media for reaching out to unreachable was a major task. Community based marketing to farmers, Mothers and rural youth is our expertise. Today our clients include World Health Partners, Janani, Sewa, Mamta, Future’s Group, TCIF, The Communication Hub, Danone, Mart, Naandi Foundation and Dupont (Crop Protection)